Long-form conversations with the founders, operators and investors building India's harder companies — robotics and silicon, credit and insurance, supply chains and studios.
Tally turns forty this year, runs in eight out of ten Indian businesses, and has spent most of that time declining to tell its customers they are doing accounting wrong. Tejas Goenka walks through the cement dealer whose single invoice gets paid in four parts, why the cloud stopped being the cheap option, and what an AI feature has to prove before a small business will keep it.
Seven clips on who to sell to, how the sale really runs, and what compounds
Follow the path →From mapping the 1,500 funds to choosing the one whose money you can live with
Follow the path →Mental models first, plumbing second, use cases that pay for themselves third
Follow the path →Market maps, unit economics, and distribution that doesn't burn
Follow the path →Impact bonds, policy floors and enterprise contracts that survive contact
Follow the path →Build order, hardware GTM, regulation shocks and capital that survives the gap
Follow the path →Every conversation is tagged and weighted into six families. See which themes hold the archive together — and pull any thread to find the episodes and clips behind it.
See the topic map →
The Upstream Life is a series of long-form conversations with the founders, operators and investors building India's harder companies — robotics and silicon, credit and insurance, supply chains and studios. We go upstream of the headline, to how the thing was actually built.
Every episode ships with a listening lab: a sixty-second brief, the ideas worth carrying into your own work, the lines worth keeping — and for the flagship dives, the numbers drawn out and the hour mapped chapter by chapter.
