Making a banana walnut cake with hemp & not getting high: the journey of the Bombay Hemp Company
In this episode of theUpStreamLife.com you will discover Jahan Peston Jamas and Boheco's dream to make the medicinal properties of Cannabis go mainstream. You will discover the journey of building a category that is so misunderstood and making the business dream become real.
00:00 - Introduction to the Bombay Hemp Company.
01:15 - Jahan talks about the idea.
05:49 - Regulations on hemp and what is legal, the leaf & seed story
14:16 - Building a agri value chain
18:20 - What were the founders doing before Boheco
22:12 - Ratan Tata coming in to the picture and funding them
28:45 - Moving to the direction of medicine and using the science
37:18 - The growth of D2C and the building of brand Boheco
41:30 - Trials before launches and Clinical trials
46:20 - Making a banana walnut cake and not getting high
51:00 - Retail offline expansion
57:00 - The toughest part of the journey and the future.