Scaling Cookies across the nation - The Cookie Co & Kshiti Mehta's story
Cookies as a category is undiscovered in India. Cookies are a popular snack in the USA and that's what made Kshiti Mehta believe that this category could even be loved in India. She believes this is a billion dollar category in India. She caught up with theUpstreamLife.com and told us why people should move to cookies from biscuits.
When did this journey begin?
Indians love new categories and adoption is fast if you look at the last ten years of how brands have evolved in India.
Indians have to know that biscuits and cookies are different. If you look at it, it's a category waiting to be discovered and it is going to resonate with the young faster.
(For more insights on the business enjoy the entire Podcast)