The future of mobility with Hero Lectro: Aditya Munjal explains the brand's journey
Aditya has in the past been the CEO of Firefox, a premium brand of cycles that Hero acquired in 2015.
Aditya Munjal is the CEO of Hero Lectro. This brand of electric cycles has already become a leader in its segment. In this episode Aditya Munjal talks about the birth of the brand's DNA and focus on sustainability.
Here are the excerpts of the interview:
You have worked with several premium brands in the past, how did the family business begin? I used to spend a lot of time with my grandfather in Ludhiana. I learnt a lot from him. I worked in Europe with a company that made engines. When I returned I saw massive tailwinds for a brand like Lectro.