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  • Vishal Krishna

Unleashing creativity: the making of Itsy Bitsy, India's largest art & craft brand


On this episode of theUpstreamlife.com you will discover what it means to build a brand and business around values. The story of Itsy Bitsy is about its two founders - Harish Closepet & Rashmi Closepet - who believed that they can manage, without a fund raise, 7 manufacturing plants, 40 retail stores and employ 3000 women. Viewers will learn what it means to impact several lives and build a sustainable business.


(Enjoy the entire episode for insights on business and life)

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