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  • Vishal Krishna

Wakefit: the journey towards making India sleep and live better


In this episode you will learn about Ankit Garg and Chaitanya Ramalingegowda's journey of building a Make-in-India brand which includes manufacturing, D2C and retail experiences.


00:00 - Introduction

01:04 - Chaitanya speaks about birth of Wakefit

02:43 - Why choose mattresses?

06:00 - Innovation at Wakefit

07:30 - Building a D2C business and managing manufacturing plants

09:56 - Science behind the mattress

12:08 - Quality and setting the foundation right

16:24 - Retailing as a business

18:50 - Building an institution

21:18 - Maturity in leadership

22:48 - Being a data led company

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