Wakefit: the journey towards making India sleep and live better
In this episode you will learn about Ankit Garg and Chaitanya Ramalingegowda's journey of building a Make-in-India brand which includes manufacturing, D2C and retail experiences.
00:00 - Introduction
01:04 - Chaitanya speaks about birth of Wakefit
02:43 - Why choose mattresses?
06:00 - Innovation at Wakefit
07:30 - Building a D2C business and managing manufacturing plants
09:56 - Science behind the mattress
12:08 - Quality and setting the foundation right
16:24 - Retailing as a business
18:50 - Building an institution
21:18 - Maturity in leadership
22:48 - Being a data led company