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World Water Day: Drink Prime talks about IOT and smart data for water


Founders Manas Ranjan and Vijender Reddy talk about why they started up in a segment which is so difficult to achieve growth.


Water is a resource that needs to be paid for. But, more importantly securing clean drinking water is of the utmost importance in urban centres. Talking to theUpStreamLife.com are Manas and Vijender who believed water sourcing needs transparency and people should understand the water that they are consuming.

Drink Prime is a startup that has been around for six years and it has received backing from the likes of Sequoia Surge and the Omdiyar Network.

The company has reached 100k subscribers and has a mission to reach a million subscribers in a few years. The company has data of drinking water consumption in seven cities.

The device is installed free of cost and the maintenance is taken care of by the company. The consumer can cancel the subscription anytime. In this episode the founders talk to theUpstreamLife about their journey of building a business around water, which many thought was impossible.


They share their most difficult times and they won the hearts of the consumers.

(Watch and enjoy the entire episode for more insights on the business)

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